The founders of Videri fell backwards into chocolate. Sam and Starr didn’t sit around as kids dreaming of becoming chocolate makers. They didn’t tell their teachers they wanted to be cacao-auteurs on career day. They didn’t major in confectionary science at college. They did what a lot of people do: worked a bunch of different jobs until they found one they loved.
And then they did what a lot of lucky people are fortunate enough to do: start their own business. A chocolate business. Which sounds like an oxymoron, but somehow isn’t, to this very day.